Saturday, September 22, 2007

The Center for Media Research, a favorite resource of mine, published information from a recent ComScore release that says Americans viewed 9 billion online videos in July. Right, 9 billion. 134 million of us watched video online, which means that the average person watched 67 clips, or a little more than 2 per day.

Of course, averages can kill you--I'd like to see the distribution of that viewership. But even so, we're talking about a lot of time with video. At an average of 2.7 minutes per video, people are spending about 3 hours a month watching video online. What are all the things you spent 3 hours doing last month? And if people are spending those 3 hours with online video, what other activity are they giving up?

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